Announcement of the release of the new hand cream "HIYORI"
The Edinburgh Natural Skincare Co. will be releasing a new hand cream bar called "HIYORI" in October 2024, which will soothe your soul and create special moments. This special edition product is available only in Japan and combines Japanese culture with the traditions of Edinburgh.
Background of the birth of "HIYORI"
The name of the new hand cream bar, "HIYORI", came from Tommy Crooks, founder of Edinburgh Natural Skincare, who was deeply impressed by Japan's diverse and profound culture and the kindness of its people during his visit to Japan.
After returning to the UK, I wanted to create a product that had a Japanese image. One of the most memorable words from my time in Japan was "Hiyori," which means that the current situation is just right in various situations, just like "a good day for going out" on a sunny day or "a good day for reading" on a rainy day. It is a cultural expression that cherishes the Japanese way of finding beauty in situations as they are.
Inspired by this expression, Tommy felt that with so many people in the world facing difficult circumstances and negativity, the word "Hiyori" was a magic word that could bring a little more positivity in the current situation.
By spreading the message of "HIYORI" to the world, we hope that people all over the world will become a little more positive and live with a smile on their faces.
Fragrance characteristics
"HIYORI" hand cream bar features a special blend of natural scents to lift your spirits. Made with honeysuckle, cypress, sweet orange, rose geranium, lavender, jasmine, and cedarwood, the refreshing, calming, and elegant scent envelops your hands. It provides a moment of relaxation and healing in the midst of your busy daily life.
The thoughts behind the purple packaging
The "HIYORI" packaging uses the color "purple," which has a special meaning in both Japan and the UK. As a color that symbolizes "mystery," "sensibility," "art," and "nobility," it creates an elegant and special atmosphere. This purple packaging reflects the cultural background of both countries, and is designed to give a deeper feel to the HIYORI brand story.
Product Features
"HIYORI" solid hand cream uses natural ingredients such as cocoa butter, beeswax, and coconut oil, and boasts high moisturizing and barrier properties. It keeps your skin moisturized even after washing your hands, and is quickly absorbed into the skin without leaving a sticky feeling. It can be used by the whole family, from children to the elderly, during dry seasons or as skin care.
Release date and how to purchase
The new hand cream "HIYORI" will go on sale from October 2024. It will be unveiled for the first time at the official Edinburgh Natural Skincare online store and at the British Fair to be held in Umeda, Osaka. After the British Fair ends, it will be available for sale at participating stores nationwide. The price is 3,850 yen (tax included) for 50g.
Please enjoy a heartwarming moment with "HIYORI" hand cream.
Contact Information
If you have any questions about our products, please feel free to contact us at the email address ( info@ensjpn.com ).